ChristWorks Phase 2

From Ministry App to Scalable SaaS Platform

Phase 1 proved the concept. Phase 2 creates a scalable software business — capable of serving ministries, churches, coaching organizations, and leadership communities at unlimited scale.

Executive Summary

Phase 1 Validated the Vision

ChristWorks has delivered a working first version that proves the heart of the idea and is ready for careful rollout. The foundation is strong — now Phase 2 will expand the app with the infrastructure needed for long-term ministry use.

User Onboarding

Welcoming new members and setting up profiles

Intake Assessments

Simple evaluation and placement steps

Video Meetings

Live sessions with room assignments

Persistent Chat

Ongoing community messaging

Weekly Content

Scheduled teaching and curriculum

Admin Controls

Simple notifications and management tools

The Problem

WHY CURRENT TOOLS FALL SHORT

What Most Organizations Use Today

Zoom — video meetings

Facebook Groups — community

WhatsApp — messaging

Google Forms — intake

Eventbrite or manual event management

Spreadsheets — member tracking

Multiple logins. Multiple costs. Disconnected experiences.

ChristWorks

Meetings

Groups & Community

Messaging

Events

Content Delivery

Member Management (CRM)

One platform. One login. Everything connected.

Phase 2 Build

WHAT PHASE 2 ACTUALLY ENABLES

Four Core Outcomes

Better Member Care

Know who is engaged, who needs follow-up, and where leaders should focus their attention.

Better Events

Manage registrations, attendance, communication, and follow-up from one place.

Independent Organizations

Allow churches, ministries, and groups to manage themselves without relying on ChristWorks staff.

Sustainable Platform

Create the subscription infrastructure needed to support long-term growth and platform sustainability.

Investment Overview

Investment
$15,900

Timeline
10–14 Weeks

Outcome
A ministry-ready platform that allows churches, ministries, and organizations to operate independently while remaining connected through a shared ChristWorks ecosystem.

ADVANCED FEATURES ADDED IN PHASE 2

Advanced CRM

Track engagement, history & follow-ups

Event Management

Registration, attendance, reminders & follow-up

Advanced Meetings

Breakout rooms, host controls, stage return

Private Messaging

One-to-one & group messaging

Content Management

Organize, schedule & track content

Attendance Tracking

Event & meeting participation

Subscription Billing

Organizations subscribe & self-manage

Organization Management

Leaders, roles, rooms & permissions

Platform Differentiator

The Next-Generation Event Experience

Imagine hosting 500 people in a single session — then automatically splitting them into small groups led by their own leaders — then bringing everyone back together. No extra links. No manual room management. No confusion.

Run the Main Event

Deliver a polished large-session experience with confidence

Break Out Seamlessly

Move people into small groups without extra steps

See What Happened

Track attendance and follow-up in one place

Why Organizations Would Pay

WHY ORGANIZATIONS WOULD PAY

Organizations already spend money on fragmented tools and manual workarounds that create friction for leaders and members. ChristWorks offers a more practical alternative: one platform that consolidates the essential pieces into a simpler, scalable subscription.

What Organizations Deal With Today

  • Zoom licenses (charged per host)
  • Text chains for communication
  • Facebook groups for community
  • Manual event management
  • Spreadsheets for member tracking
  • Multiple disconnected systems

What ChristWorks Provides

  • Unlimited leaders and room hosts
  • Unlimited groups
  • Meetings built in
  • Messaging built in
  • Events built in
  • Content delivery built in
  • Attendance tracking built in
  • All under one organizational subscription
Market Validation

MARKET VALIDATION

Organizations Are Already Paying for These Problems to Be Solved

SUGGESTED PRICING STRATEGY

CHRISTWORKS (MINISTRY)

Small Organization — $49/month

Ideal for: Small churches · Bible studies · Men's & women's groups · Small discipleship programs

Includes: Unlimited leaders · Groups · Meetings · Messaging · Events

Growing Organization — $99/month

Ideal for: Multi-group ministries · Growing churches · Regional ministries

Adds: CRM · Attendance tracking · Event management · Advanced reporting

Enterprise Ministry — $199–$499/month

Ideal for: Large churches · Multi-campus churches · Denominations · National ministries

Adds: Priority support · White-label branding · Advanced permissions · Custom onboarding

COACHWORKS (COMMERCIAL) *Some features would require additional investment

Solo Coach — $79/month

Ideal for: Life coaches · Executive coaches · Business coaches

Replaces: Zoom · Facebook Groups · CRM

Professional Coach — $149/month

Ideal for: Multiple cohorts · Group coaching · Membership communities

Adds: CRM · Attendance tracking · Event management · Advanced meeting experiences

Enterprise Coaching — $499+/month

Ideal for: Mastermind organizations · Corporate training · Leadership development firms

Adds: Multiple brands · Team management · Enterprise onboarding

Pricing shown is illustrative and intended for market validation purposes only.

Platform Economics

ESTIMATED OPERATING COSTS AT SCALE

Expected monthly operating costs assuming approximately 5 million video minutes per month and support for large live events with thousands of concurrent viewers.

Even at significant scale, ongoing operating costs are manageable and predictable.

Platform Economics

PATH TO PROFITABILITY

How many organizations are needed before ChristWorks becomes self-sustaining?

DEVELOPMENT INVESTMENT

Initial Platform Development: $34,000

50 Organizations — Revenue: ≈ $2,450/mo · Profit: ≈ $450/mo · Development recovery: Long-term (~6+ years at this scale)

100 Organizations — Revenue: ≈ $4,900/mo · Profit: ≈ $2,150/mo · Development recovery: Approximately 16 months

250 Organizations — Revenue: ≈ $12,250/mo · Profit: ≈ $8,250/mo · Development recovery: Approximately 4 months

500 Organizations — Revenue: ≈ $24,500/mo · Profit: ≈ $18,500/mo · Development recovery: Less than 2 months

KEY TAKEAWAYS

Conservative model assumes every customer pays only $49/month

Platform becomes self-sustaining at approximately 40–45 organizations

100 organizations generates approximately $4,900/month recurring revenue

Revenue scales significantly faster than operating costs

250+ organizations create substantial operating surplus

Development investment is fully recovered once adoption reaches moderate scale

Future Expansion Opportunity

FUTURE EXPANSION OPPORTUNITY

The same platform that powers ChristWorks for faith communities could one day power CoachWorks for coaching and professional development organizations. Same technology. Different brand. Different market.

ChristWorks

Faith Communities

  • Churches and ministries
  • Discipleship programs
  • Small groups
  • Bible study communities


CoachWorks

Coaching Communities

  • Business and executive coaches
  • Leadership development firms
  • Wellness and fitness coaches
  • Corporate training teams
The Decision

IS PHASE 2 WORTH IT?

Phase 1 proved the concept.

ChristWorks works. Real people are using it. The foundation is solid.

Phase 2 allows organizations to run themselves.

Churches, ministries, and organizations can create their own communities, manage their own members, run their own events — independently on the platform.

For approximately $22,100, ChristWorks becomes a platform.

Not just a ministry app. A platform that other organizations can use.

Phase 1 proved the ministry model works. Phase 2 gives churches, ministries, and leaders everywhere the ability to use it.